Ephemeral Content

Ephemeral content, as defined by Search Engine Journal, "is rich media, primarily images and videos, that are only accessible for a brief period." Facebook, Instagram, and Snapchat, stories have led to the increased popularity of ephemeral content. The majority of ephemeral content is temporary and is shared for up to 24 hours before it disappears.… Continue reading Ephemeral Content


Spelling Matters

Although abbreviations and text jargon are popular in communication today, grammar and spelling, unless intentionally misspelled for marketing purposes, matter in social media marketing! In what otherwise would likely have been a good post on social media by the U.S. Department of Education, spelling made a critical difference in this Twitter post. In a tweet… Continue reading Spelling Matters

Instagram and Social Media Marketing

Instagram is a good social media platform to use for interacting with customers at a high level. In this post, let's explore Instagram and social media marketing. A company can successfully grow and market to their target audience on Instagram by: Using free Instagram tools Cross promoting Instagram posts Posting just enough Interacting with followers… Continue reading Instagram and Social Media Marketing

6 Popular Social Media Marketing Platforms

There is a wide variety of social media platforms that companies can choose from when deciding which social media platforms to connect with current and potential customers on. Let's touch on the basics of 6 social media platforms that are used for social media marketing. Facebook Twitter Instagram LinkedIn Snapchat Pinterest   Facebook According to… Continue reading 6 Popular Social Media Marketing Platforms

Social Media Marketing Campaigns

We have discussed social media marketing in 2018 and the major steps in social media marketing planning. Now we will explore a few ways to create a successful social media marketing campaign. Set S.M.A.R.T. Goals In establishing the objectives and goals of a company in a social media marketing campaign, the company then has a… Continue reading Social Media Marketing Campaigns

Major Steps in Social Media Marketing Planning

We have discussed the current trends in social media marketing and we will now explore the major steps in social media marketing planning that I have learned from my Introduction to Social Media Marketing course. A social media marketing plan details an company or organization’s social media goals and the actions that are necessary to achieve… Continue reading Major Steps in Social Media Marketing Planning